Digital Strategist. Inspired by Innovation. Driven by Data.
AUDIENCE DEVELOPMENT
By analyzing consumer behaviors and trends, we can develop content that's both compelling and actionable, while curating user experiences to drive growth, loyalty and revenue.
Business Development & Partnerships
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Self-starter who excels at delivering revenue and business growth
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Proven experience negotiating complex partnerships and closing strategic deals
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Deep knowledge of the digital monetization ecosystem: programmatic, branded content, e-commerce, affiliate, influencers, etc.
Audience Acquisition & Marketing
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Demonstrated success driving acquisition through innovative and data-driven strategies
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Expertise in paid media, lifecycle marketing, SEO, email marketing, SMS & social strategy
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Proven experience managing marketing budgets to achieve ambitious targets
Analytics & Data Storytelling
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Identifies KPIs, trends and growth opportunities to unlock opportunities and guide investments
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Proficient using data dashboarding tools: Tableau, Adobe/Google Analytics, SQL, etc.
Tools & Products:
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Analytics: Adobe Analytics, Google Analytics, Tubular, Tableau, Listen First, Crimson Hexagon, Netbase, Sysomos, CrowdTangle, Talkwalker
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Email & CRM: SailThru, Airship, Apptentive, Branch, mParticle
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SEO & ASO: SimilarWeb, MarketMuse, SEMRush, Google Trends, Apple Custom Product Pages
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Paid Media: Facebook Ads, Google Ads, Apple Search Ads, Taboola Media, Outbrain Media, Snapchat Ads, Pinterest Ads, Twitter Ads, AppsFlyer
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Content Publishing: TrueAnthem, Dash Hudson, Social Flow, l, Sprinklr, Sprout Social & Figma, Canva, Wordpress, Wix, SquareSpace
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Presentation: Outlook, Excel, PowerPoint, Keynote, Numbers, Pages, public speaking
CASE STUDIES
E! News
Since 2021, I've grown E! News' reach to 262M users (+68%) through content distribution and marketing strategies across social, SEO, syndication, AVOD, livestreams, email and app.
Social Listening Report
Anonymous Cleaning Brand
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Social Performance Report
dOMAIN Integrated
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Social Brand Audit
Michelob Ultra
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Social Content Strategy
Anonymous Cleaning Brand
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