Digital Strategist. Inspired by Innovation. Driven by Data.
BRAND MARKETING
Ally has over 14 years experience developing brands, using data analysis and strategic solutions to grow engaged audiences and revenue across platforms.
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Brand marketing, strategy & planning
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Creative direction & styling
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Social & digital content strategy
Brand Highlight: E! News
At E! News, Ally drives strategy and execution of multichannel brand marketing and monetization efforts, implementing creative strategies that achieve growth at scale.
Working cross-functionally with editorial, social and ad sales, Ally clearly advocates priorities for growth and revenue, developing successful engagement strategies for E! properties.
Work Examples
E! Insider, NBCUniversal
Brand Guidelines
Brand Highlight: E! Insider
Ally launched E! Insider in 2022, E! News' lifestyle and shopping brand targeting GenZ and Millennial females. What began as a passion project to expand E!'s commerce business turned into a cross-platform franchise with 2 Million social followers and 10M+ social video starts per month.
E! Insider produces lifestyle and shoppable articles, videos, livestreams and original series, where E! Editors interview celebrities, influencers and insiders to reveal Hollywood's best-kept style secrets.
Loyal E! Insiders can subscribe to E! newsletters and create and E! Insider account with an NBCUniversal Profile for perks, like access to exclusive coupons, sweepstakes and customizable experiences on E! platforms.