Ally has over 14 years experience developing brands across the digital and social landscape. From social marketing and digital strategy, to acquisition and e-commerce, she uses data analysis and strategic solutions to grow engaged audiences and revenue. 

With a Masters in Digital Communications from DePaul University, Ally has immersed herself in the media & entertainment industry, gaining valuable experience from NBCU, Viacom, Ogilvy & Mather, PBS and WGN-TV. Over the years, she's garnered the skills necessary to deliver results across the entire digital landscape, garnering a passion for data and analytics along the way.

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Currently, Ally leads audience development and monetization for E! News at NBCUniversal where she builds programming strategies, partnerships and emerging revenue streams across platforms. Previous clients include SC Johnson, AwesomenessTV, Care Bears, Matrix Haircare and more.