Digital Strategist. Inspired by Innovation. Driven by Data.
Innovative digital executive with 12+ years experience leading audience and marketing strategy in media. Proven track record launching revenue-driving initiatives at scale, including marketing campaigns, shoppable content, digital products and branded partnerships. Expert in operationalizing digital and social content strategies, building and scaling teams, and driving growth to deliver measurable impact.
Cross-Functional Leader
Empathetic leader who builds high-performing teams focused on impact and scale. Fosters a culture of creativity and collaboration, where ideas thrive & people enjoy the work. Excellent relationship-building and communication skills. Confident public speaker and thought leader.
Business Developer
Self-starter who excels at delivering revenue and business growth. Proven experience negotiating complex partnerships and closing strategic deals. Deep knowledge of the digital monetization ecosystem: programmatic, branded content, e-commerce, affiliate, influencers, etc.
Digital Marketer
Demonstrated success driving acquisition through innovative and data-driven strategies. Expertise in paid media, lifecycle marketing, SEO, email marketing, SMS & social strategy. Proven experience managing marketing budgets to achieve ambitious targets
Problem Solver
Identifies creative solutions and efficiencies to complex business problems. Highly organized and detail-oriented strategist with the ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
Data Storyteller
Proficient analyst translating complex data sets into captivating presentations that identify actionable insights to maximize engagement and investment. Proficient using data dashboarding tools: Tableau, Adobe/Google Analytics, SQL, etc.
Lifelong Learner
Dedicated to continued learning, staying on top of emerging insights and industry trends across entertainment, commerce, technology and business.
